Skip to content

The Realtor

June 14, 2010


The homeowner constructs a language of everyday use between the functional and the poetic.  When a home is put up for sale, the language of the market supplants the language of everyday use.  The realtor translates the past into profit, extracting and itemizing, filtering and adjusting to construct a recognizable market language.  The final product must contain traces of the everyday, or signs of life, with the added value of reinvention and resale.

The realtor’s rendering of space is total. Neighborhoods are classified and generalized, statistically rendered and ranked to manage risk and mitigate the instability of the large-scale consumer environment. Confronting a diverse array of variables that could affect the sale, the realtor must stay alert and aware of both the real and its representation.  The open house, the showing, the tour; the present must allude to a speculative added value.

The realtor is the visionary architect of his client’s potential.  The optimal occupational performance takes clients on the most pleasant journey through the most pleasant neighborhoods.  The realtor manifests a lifestyle-universe of signs, powered by speculative profit.

real estate market

Advertisements
One Comment leave one →
  1. July 14, 2010 8:41 pm

    I think this photo might legitimately be the inside of my sister’s BK apartment. Stop snooping? I’m kinda freaked out right now….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: