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The Realtor

June 14, 2010

The homeowner constructs a language of everyday use between the functional and the poetic.  When a home is put up for sale, the language of the market supplants the language of everyday use.  The realtor translates the past into profit, extracting and itemizing, filtering and adjusting to construct a recognizable market language.  The final product must contain traces of the everyday, or signs of life, with the added value of reinvention and resale.

The realtor’s rendering of space is total. Neighborhoods are classified and generalized, statistically rendered and ranked to manage risk and mitigate the instability of the large-scale consumer environment. Confronting a diverse array of variables that could affect the sale, the realtor must stay alert and aware of both the real and its representation.  The open house, the showing, the tour; the present must allude to a speculative added value.

The realtor is the visionary architect of his client’s potential.  The optimal occupational performance takes clients on the most pleasant journey through the most pleasant neighborhoods.  The realtor manifests a lifestyle-universe of signs, powered by speculative profit.

real estate market

One Comment leave one →
  1. July 14, 2010 8:41 pm

    I think this photo might legitimately be the inside of my sister’s BK apartment. Stop snooping? I’m kinda freaked out right now….

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